Search is no longer limited to Google results. More people are turning to AI platforms like ChatGPT, Gemini, Grok, Perplexity, and Claude to ask questions, get recommendations, and make purchasing decisions. These systems don't rely on traditional SEO signals like backlinks or keyword density.
They surface content based on clarity, structure, and how well it aligns with what users actually need. If your content isn't written in a way AI can understand, reference, and trust, it won't get recommended.
At Pitch Black, we specialise in AI-focused SEO for Perth businesses. We optimise your content so it gets picked up by large language models and AI engines. Whether someone's asking a chatbot, using a voice assistant, or reading an AI-generated summary, we make sure your business appears in the answer they receive.
For a business, the real benefit of AI search is the quality of the lead. Traditional search often brings "window shoppers" who are just starting to browse. AI tools like ChatGPT, Perplexity, Gemini, Claude, and Grok work differently by acting as a filter. When a customer asks an AI for a recommendation, the AI does the research for them. By the time that customer clicks a link to your website, the AI has already checked your details and recommended you as a good match.
This results in much higher sales. Data shows that visitors coming from AI tools buy your products or services at a rate of 14.2 percent, compared to just 2.8 percent from regular search. These visitors are essentially "pre-sold." Because they have received a direct recommendation from a tool like ChatGPT or Gemini, they stay on your website longer and are far less likely to leave immediately. They are no longer just browsing; they are ready to make a decision based on the AI's suggestion. You may get fewer total visits, but the people who do visit are much more likely to spend money.
Modern AI tools like ChatGPT, Perplexity, and Claude don't simply index pages. They synthesise answers using Retrieval-Augmented Generation (RAG) to provide direct solutions. This shift is reflected in market data, as AI search tools are forecasted to reach roughly 17 percent of total query volume by 2027.
Generative Engine Optimisation (GEO) represents the evolution beyond traditional SEO. While traditional SEO focuses on appearing in a list of blue links, GEO ensures your brand becomes the primary source for the AI-generated summaries that users see first. These platforms emphasise content that is clear, structured, and technically grounded, which means the goal of optimisation has shifted from "ranking" to "being cited".
This distinction matters because 60 percent of searches now end with user only seeing AI overviews. If your content isn't structured for machine understanding, you risk vanishing from these zero-click results entirely. Adopting GEO alongside traditional SEO ensures your Perth business remains visible in both conventional search results and the AI-synthesised answers your customers increasingly rely on.
Traditional search dominance is eroding. As of early 2026, the landscape has shifted from a single-platform monopoly to a fragmented ecosystem. AI-native engines now capture an increasing share of high-value queries. Google’s global market share has dipped below 90 percent for the first time in two decades, marking a fundamental change in how users access information.
| Search Engine | Global Market Share (Approx.) | Trend |
|---|---|---|
| 89.3% - 89.8% | Declining | |
| Microsoft Bing | 4.4% - 6.5% | Increasing |
| ChatGPT (OpenAI) | 2.1% - 5.0% | Rapid Growth |
| Yandex | 1.9% - 2.5% | Stable |
| Yahoo! | 1.1% - 1.4% | Declining |
| Perplexity AI | 0.8% - 1.5% | Emerging |
When someone asks ChatGPT, Perplexity, or Claude a question, the AI doesn't search the web like Google does. Instead, it retrieves relevant information from its training data and live sources, then synthesises a response in real time. This process, called Retrieval-Augmented Generation (RAG), means the AI pulls from multiple sources, evaluates which content is most relevant and trustworthy, then compiles an answer in natural language.
The key difference is selectivity. Where traditional search shows ten blue links and lets you choose, AI tools decide what's worth mentioning before the user ever sees a result. Your content either gets cited as a trusted source or it doesn't appear at all.
This is why structure and clarity matter so much. AI models prioritise content that's easy to parse, contextually relevant, and technically sound. If your site is buried in vague copy, cluttered formatting, or outdated metadata, it simply won't make the cut. The AI will move on to a competitor whose content is clearer and better organised.
For businesses, this shift means visibility now depends on being reference-worthy, not just findable. It's no longer enough to rank on page one. Your content needs to be good enough that an AI considers it the right answer.
We start with a full diagnostic using AI-enhanced tools to assess your site’s structure, content quality, internal linking, and how well your pages align with modern search behaviour. This gives us a clear view of what’s helping and what’s holding you back.
Next, we rewrite and restructure key pages so your content is not just keyword-rich, but context-aware and LLM-friendly. It reads naturally for people and makes sense to AI models like the ones behind Google’s search algorithms.
We tighten up behind-the-scenes elements that influence how AI interprets your site — things like crawlability, structured data, and signal clarity. This makes your content easier to index, surface, and rank.
Search is always evolving. We track performance in AI-driven features like snippets, answer boxes, and SGE, then adjust your content to stay ahead of the curve. No guesswork, no fluff, only measurable improvements.
Large Language Models (LLMs) like GPT-4 and Gemini are trained to understand not just words, but meaning, relationships, and nuance. These models don’t rely on exact keywords to make sense of your content. They interpret tone, structure, and context to decide what’s relevant. That means the way your content is written, how it’s organised, and even what it leaves out all affect whether AI considers it useful.
We study how these models respond to different styles of content, from long-form explainers to snappy product pages. Our goal is to align your site with how LLMs process information, so your pages are easier for AI to summarise, recommend, and present in search results. This makes your content more likely to be surfaced in conversational queries, voice search, and AI-generated answers. Where users increasingly look first.
Common Crawl is one of the largest open datasets of web content available, and it’s used to train many of the AI models shaping modern search. If your website is publicly available, there’s a good chance it’s already part of this dataset. But whether that content is interpretable and high-quality in the eyes of AI is another story.
We follow how Common Crawl indexes and categorises content to ensure your site appears in a structured, readable format that AI models can work with. This means improving page clarity, internal linking, and crawl accessibility. All of which help your site stay visible in the training material AI relies on.
Generative Engine Optimisation (GEO) is a modern digital strategy designed to enhance content visibility within AI-generated responses from platforms like ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews. Unlike traditional SEO, which optimises content to rank well in search engine result lists, GEO focuses on getting content referenced and cited within the synthesised summaries that AI engines produce for users.
GEO encompasses more than. GEO involves creating content specifically tailored for AI consumption, training models on brand-specific data, and optimising technical website elements that allow AI engines to discover, read, and incorporate a brand's content into their responses. As AI-powered search becomes increasingly prevalent and experts cite generative AI as the top disruptor to traditional SEO, GEO represents a shift in digital marketing strategy.
This evolution reflects how users now receive information through AI-generated summaries rather than clicking through ranked search results, making it essential for brands to adapt their optimisation strategies to succeed in this new AI-driven search landscape.
More customers are asking ChatGPT, Perplexity, and Google's AI tools for recommendations instead of scrolling through search results. Pitch Black helps you appear in those AI-generated responses with content that's structured, clear, and optimised for how these systems actually work. Get in touch today.
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AI SEO focuses on how content is interpreted by artificial intelligence systems, not just search engines. Since people now use AI tools directly to get answers, recommendations, and even make purchasing decisions, it’s less about stuffing in keywords and more about clarity, context, and structure that machines can easily understand.
This matters for Perth businesses because the way people search is changing fast. More and more, locals are asking AI tools like ChatGPT, instead of typing into Google. If your content isn’t designed to be understood by those systems, it risks getting skipped entirely even if your offering is top-notch. AI SEO helps make sure your business shows up where people are actually looking today.
An AI Overview is a feature in Google Search that provides AI-generated summaries at the top of search results. Instead of showing a list of links, Google's AI reads multiple sources and creates a concise answer directly on the results page.
These overviews appear for informational queries where Google believes a synthesised answer will be more helpful than traditional links. They often include citations to the sources used, which means your content can still drive traffic if it's referenced.
If your business wants to appeare in AI Overviews, your content needs to be clear, well-structured, and authoritative. This is where AI SEO becomes valuable. We optimise your site so Google's AI is more likely to pull from your pages when generating these summaries, keeping your business visible even as search evolves.
A local agency understands the Perth market, your competition, and how Western Australian customers search. We're in your timezone, available for face-to-face meetings, and familiar with the industries and seasonal patterns that affect local businesses. At Pitch Black, you get both technical expertise and local market understanding. If you're ready to make your content work harder in AI-driven search, get in touch with us today.
It depends on your site’s starting point and industry. Some changes may improve performance within weeks, while others take longer to show. Like any SEO strategy, it’s a longer-term investment — but aligning with how search works today puts you in a better position over time.
In most cases, we can work with your existing content. We’ll review what’s there, make structural changes, adjust wording where needed, and improve how it’s interpreted by AI. If something’s missing or thin, we might recommend creating new sections — but we start with what you’ve already built.
It can help, since voice search relies on clear, concise, and contextually relevant answers — all things AI SEO focuses on. While we can’t promise specific rankings, optimising your content this way makes it more likely to appear in voice-friendly formats like snippets and summaries.
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