SEO

E-Commerce SEO Perth

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Need seo for ecommerce website?

Got a killer product lineup but no one’s seeing it? That’s where Ecommerce SEO swoops in to save the day—or, you know, your business. At Pitch Black, we specialise in helping online stores rank higher, attract customers, and, most importantly, sell.

Sure, you could throw money at ads and hope for the best, but if you’re serious about long-term growth and sustainable sales, it’s time to invest in SEO for ecommerce. We’re talking about making your store work smarter, not harder.

Discover how SEO can move your business forward

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How E-commerce SEO is different from traditional SEO

At Pitch Black, we don’t believe in keeping clients in the dark. While many agencies rely on vague processes and hidden strategies, we prioritise transparency and education. SEO isn’t magic—it’s a collaborative effort, and we’re here to demystify it.

SEO isn’t just about rankings or traffic; it’s about understanding how it all works, setting realistic goals, and achieving measurable results. We don’t just want you to trust us—we want you to get it.

Some agencies may prefer clients who don’t ask questions, accepting whatever results they’re handed. Not us. We thrive on working with business owners who are eager to learn, collaborate, and grow. From demystifying jargon to explaining why certain strategies are crucial, we make it a priority to ensure you’re part of the process.

For us, SEO is more than a service—it’s a partnership. By educating our clients and striving for transparency, we build campaigns that are meaningful, measurable, and, above all, impactful. Because when you succeed, so do we.

Our Ecommerce SEO Process:

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Every Ecommerce SEO journey starts with one essential step: understanding your current position and uncovering the opportunities to drive growth. At Pitch Black, we take a tailored approach to ensure your online store is optimised for both search engines and shoppers.

For existing SEO campaigns, we start with a detailed audit to identify strengths, weaknesses, and untapped potential:

  • On-Page SEO: We review your product pages, descriptions, category structures, and meta data to ensure they’re not just search engine-friendly but also enticing for customers.
  • Off-Page SEO: Your backlink profile is critical to building authority. We analyse the quality and relevance of links pointing to your store and identify ways to enhance your domain reputation.
  • Technical SEO: Ecommerce websites come with unique challenges—slow-loading pages, duplicate content, and messy URLs. We address these issues to ensure a smooth shopping experience and better rankings. Additionally, we focus on Core Web Vitals, which are critical metrics defined by Google to measure user experience:
    • Largest Contentful Paint (LCP): Optimising loading times for key elements ensures users see meaningful content quickly.
    • First Input Delay (FID): We reduce delays in interactivity, ensuring your site responds swiftly to user actions.
    • Cumulative Layout Shift (CLS): By minimising unexpected layout shifts, we create a visually stable and frustration-free experience for shoppers.

With these insights, we develop clear, actionable recommendations designed to improve rankings, drive traffic, and, most importantly, increase sales.

Building the foundation for Your Online Store’s Success

For new ecommerce SEO projects, we begin with an in-depth consultation to understand your business, products, and customers. We focus on:

  • Identifying high-intent keywords that align with your products and product categories and attract ready-to-buy shoppers.
  • Analysing your competitors to find gaps in the market where your store can shine.
  • Understanding your audience’s behaviour to optimise every touchpoint in their journey.

Whether you’re launching a brand-new online store or looking to improve an existing one, our process ensures every element of your ecommerce website is primed for success. From product discovery to checkout, we craft a strategy that not only boosts your visibility but also converts browsers into loyal customers.

With Pitch Black, your Ecommerce SEO isn’t a guessing game—it’s a partnership focused on building a profitable and sustainable online business. Let’s make your store work harder, rank higher, and sell better.

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Ecommerce SEO for Perth

Google Merchant Centre Optimisation

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At Pitch Black, we make it easy for your products to stand out on Google Shopping through expert Google Merchant Centre optimisation. We ensure your listings are accurate, complete, and follow Google’s guidelines so they appear in the right searches. From high-quality photos and clear, engaging descriptions to proper categorisation, we make sure your products look their best and reach the right audience. If any issues arise, we handle them quickly to keep your listings live and performing well. By fine-tuning every detail, we help you attract more clicks, drive sales, and grow your online store with confidence.

Why Pitch Black for Ecommerce SEO?

At Pitch Black, we focus on what matters: delivering results that transform your ecommerce site into a sales machine. Here’s why we’re the right fit for your business:

Focused on Results That Actually Matter


Rankings and traffic are great, but we’re laser-focused on what drives your business forward—conversions and sales. Every strategy we implement is built to generate real, measurable impact, not just pretty graphs.

Simplified, Effective Strategies


SEO doesn’t have to be a mystery. We cut through the jargon, explain what’s working and why, and focus on actions that deliver. You’ll always know what we’re doing and how it benefits your business.

Ecommerce-Focused Solutions


Ecommerce comes with its own set of challenges—duplicate content, slow pages, and complex site structures, to name a few. We specialise in tackling these pain points, ensuring your site ranks higher, loads faster, and converts better.

E-commerce SEO Case Study

Welding Superstore

So you have read all about strategy, what's involved and you would like to see where we can get you? Have a look at this project and the results we managed to get for this client.

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Understanding Timelines: SEO vs. Google Ads

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When it comes to digital marketing, the question of “How long will it take?” is inevitable—and for good reason. Timing is everything in business.

With SEO, the answer often comes with a caveat: it depends. SEO is a long-term strategy influenced by factors like keyword competition, the strength of your competitors, and the current state of your website. Typically, you might see initial improvements within 2–3 months, but achieving significant, lasting results takes time, persistence, and strategic effort.

If you’re looking for faster results, Google Ads is your go-to solution. While SEO builds sustainable growth over time, Google Ads offers immediate visibility by placing your business right at the top of search results. It’s perfect for driving quick traffic, launching new products, or filling gaps while your SEO strategy gains momentum.

At Pitch Black, we offer expert Google Ads management that works hand-in-hand with your SEO efforts. Whether you need immediate impact or long-term growth—or both—we’ll tailor a strategy that ensures your marketing delivers results when you need them most.

Frequently asked questions

How much does Ecommerce SEO cost?

The cost varies depending on the size of your website and the complexity of your needs. At Pitch Black, we offer customised strategies designed to deliver real results, so we recommend starting with a detailed consultation to get an accurate estimate.

How long does it take to see results from Ecommerce SEO?

SEO is a long-term investment, and results depend on factors like keyword competition and your site’s current state. You may see initial improvements in 2–3 months, but significant growth typically takes 6–12 months.

Can you help my online store rank higher on Google?

Absolutely! We specialise in helping ecommerce stores optimise for search engines and shoppers alike. From refining product pages to improving technical performance, we take a comprehensive approach to boost your rankings and sales.

Do I need SEO if I already use Google Ads?

Yes! While Google Ads can provide quick visibility, SEO builds sustainable, long-term growth for your store. Both strategies complement each other, and we can help you balance them for maximum impact.

What’s involved in Google Merchant Centre optimisation?

We ensure your products are correctly listed on Google Shopping with accurate details, high-quality images, and proper categorisation. If issues arise, we fix them quickly to keep your listings live and performing well.

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We'd love to hear from you about your next project

0413 107 893
[email protected]