Search Engine Optimisation

E-Commerce SEO Done Right

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Better Exposure, More Sales

Got a killer product lineup but no one’s seeing it? That’s where Ecommerce SEO swoops in to save the day—or, you know, your business. At Pitch Black, we specialise in helping online stores rank higher, attract customers, and, most importantly, sell.

Sure, you could throw money at ads and hope for the best, but if you’re serious about long-term growth and sustainable sales, it’s time to invest in SEO for ecommerce. We’re talking about making your store work smarter, not harder.

Discover how SEO can move your business forward

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How E-commerce SEO is different from traditional SEO

At Pitch Black, we don’t believe in keeping clients in the dark. While many agencies rely on vague processes and hidden strategies, we prioritise transparency and education. SEO isn’t magic—it’s a collaborative effort, and we’re here to demystify it.

SEO isn’t just about rankings or traffic; it’s about understanding how it all works, setting realistic goals, and achieving measurable results. We don’t just want you to trust us—we want you to get it.

Some agencies may prefer clients who don’t ask questions, accepting whatever results they’re handed. Not us. We thrive on working with business owners who are eager to learn, collaborate, and grow. From demystifying jargon to explaining why certain strategies are crucial, we make it a priority to ensure you’re part of the process.

For us, SEO is more than a service—it’s a partnership. By educating our clients and striving for transparency, we build campaigns that are meaningful, measurable, and, above all, impactful. Because when you succeed, so do we.

Our Ecommerce SEO Process:

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Every Ecommerce SEO journey starts with one essential step: understanding your current position and uncovering the opportunities to drive growth. At Pitch Black, we take a tailored approach to ensure your online store is optimised for both search engines and shoppers.

For existing SEO campaigns, we start with a detailed audit to identify strengths, weaknesses, and untapped potential:

  • On-Page SEO: We review your product pages, descriptions, category structures, and meta data to ensure they’re not just search engine-friendly but also enticing for customers.
  • Off-Page SEO: Your backlink profile is critical to building authority. We analyse the quality and relevance of links pointing to your store and identify ways to enhance your domain reputation.
  • Technical SEO: Ecommerce websites come with unique challenges—slow-loading pages, duplicate content, and messy URLs. We address these issues to ensure a smooth shopping experience and better rankings. Additionally, we focus on Core Web Vitals, which are critical metrics defined by Google to measure user experience:
    • Largest Contentful Paint (LCP): Optimising loading times for key elements ensures users see meaningful content quickly.
    • First Input Delay (FID): We reduce delays in interactivity, ensuring your site responds swiftly to user actions.
    • Cumulative Layout Shift (CLS): By minimising unexpected layout shifts, we create a visually stable and frustration-free experience for shoppers.

With these insights, we develop clear, actionable recommendations designed to improve rankings, drive traffic, and, most importantly, increase sales.

Building the foundation for Your Online Store’s Success

For new ecommerce SEO projects, we begin with an in-depth consultation to understand your business, products, and customers. We focus on:

  • Identifying high-intent keywords that align with your products and product categories and attract ready-to-buy shoppers.
  • Analysing your competitors to find gaps in the market where your store can shine.
  • Understanding your audience’s behaviour to optimise every touchpoint in their journey.

Whether you’re launching a brand-new online store or looking to improve an existing one, our process ensures every element of your ecommerce website is primed for success. From product discovery to checkout, we craft a strategy that not only boosts your visibility but also converts browsers into loyal customers.

With Pitch Black, your Ecommerce SEO isn’t a guessing game—it’s a partnership focused on building a profitable and sustainable online business. Let’s make your store work harder, rank higher, and sell better.

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Importance of GMC

Google Merchant Centre Optimisation

At Pitch Black, we make it easy for your products to stand out on Google Shopping through expert Google Merchant Centre (GMC) optimisation. Google Merchant Centre is a platform where your product data from your website is imported, allowing your items to appear across Google Shopping campaigns and free listings. This means your products can be displayed alongside sponsored results at no extra cost, increasing visibility and potential sales.

We ensure your listings are accurate, complete, and follow Google’s guidelines so they appear in the right searches. From high-quality photos and clear, engaging descriptions to proper categorisation, we make sure your products look their best and reach the right audience. If any issues arise, we handle them quickly to keep your listings live and performing well.

By fine-tuning every detail, we help you attract more clicks, drive sales, and grow your online store with confidence—whether through paid ads or free product listings.

Why choose us for your project?

At Pitch Black, we focus on what matters: delivering results that transform your ecommerce site into a sales machine. Here’s why we’re the right fit for your business:

Focused on Results That Actually Matter


Rankings and traffic are great, but we’re laser-focused on what drives your business forward—conversions and sales. Every strategy we implement is built to generate real, measurable impact, not just pretty graphs.

Simplified, Effective Strategies


SEO doesn’t have to be a mystery. We cut through the jargon, explain what’s working and why, and focus on actions that deliver. You’ll always know what we’re doing and how it benefits your business.

Ecommerce-Focused Solutions


Ecommerce comes with its own set of challenges—duplicate content, slow pages, and complex site structures, to name a few. We specialise in tackling these pain points, ensuring your site ranks higher, loads faster, and converts better.

Results

Welding Superstore

So you have read all about strategy, what's involved and you would like to see where we can get you? Have a look at this project and the results we managed to get for this client.

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Understanding Timelines: SEO vs. Google Ads

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When it comes to digital marketing, the question of “How long will it take?” is inevitable—and for good reason. Timing is everything in business.

With SEO, the answer often comes with a caveat: it depends. SEO is a long-term strategy influenced by factors like keyword competition, the strength of your competitors, and the current state of your website. Typically, you might see initial improvements within 2–3 months, but achieving significant, lasting results takes time, persistence, and strategic effort.

If you’re looking for faster results, Google Ads is your go-to solution. While SEO builds sustainable growth over time, Google Ads offers immediate visibility by placing your business right at the top of search results. It’s perfect for driving quick traffic, launching new products, or filling gaps while your SEO strategy gains momentum.

At Pitch Black, we offer expert Google Ads management that works hand-in-hand with your SEO efforts. Whether you need immediate impact or long-term growth—or both—we’ll tailor a strategy that ensures your marketing delivers results when you need them most.

Frequently asked questions

How much does Ecommerce SEO cost?

The cost of Ecommerce SEO varies depending on factors such as the size of your website, the competitiveness of your industry, and the level of optimisation required. At Pitch Black, we provide tailored SEO strategies based on your specific business goals. Our pricing depends on factors such as keyword research, content creation, technical SEO, and ongoing optimisation. We recommend starting with a detailed consultation to assess your needs and provide an accurate quote.

How long does it take to see results from Ecommerce SEO?

SEO is a long-term strategy, and the time to see results depends on factors like keyword difficulty, competition, and the current state of your website. Generally:
  • Initial improvements: Within 2–3 months, you may notice better indexing and rankings for some keywords.
  • Significant growth: Achievable within 6–12 months, as Google recognises consistent SEO efforts.
  • Long-term dominance: Ongoing optimisation can lead to continued improvements, establishing your store as an industry leader.

Can you help my online store rank higher on Google?

Yes! At Pitch Black, we specialise in Ecommerce SEO and use a comprehensive approach to improve your rankings. Our strategy includes:
  • Keyword research: Finding high-intent search terms to drive the right audience to your store.
  • On-page optimisation: Refining product descriptions, meta tags, and site structure for better visibility.
  • Technical SEO: Improving site speed, mobile responsiveness, and indexability.
  • Link building: Earning authoritative backlinks to boost domain credibility.

Do I need SEO if I already use Google Ads?

Yes! SEO and Google Ads work best together. Here’s why:
  • SEO: Builds long-term organic traffic and brand authority.
  • Google Ads: Provides immediate visibility but requires ongoing ad spend.
By integrating both strategies, you can capture immediate traffic while growing sustainable, cost-effective organic reach. We help balance both approaches for maximum ROI.

What’s involved in Google Merchant Centre optimisation?

Optimising your Google Merchant Centre ensures your products appear correctly on Google Shopping and free product listings. Our process includes:
  • Product feed optimisation: Ensuring accurate titles, descriptions, and attributes.
  • Image enhancements: High-quality visuals that meet Google’s guidelines.
  • Category mapping: Assigning the correct categories for better discoverability.
  • Issue resolution: Fixing feed errors to maintain active listings.

What are the most important ranking factors for Ecommerce SEO?

Google considers multiple factors when ranking ecommerce websites. The key ones include:
  • Page speed & mobile-friendliness – A fast, responsive website enhances user experience and rankings.
  • High-quality content – Well-optimised product descriptions and blog content improve visibility.
  • Technical SEO – Proper site structure, schema markup, and internal linking help search engines crawl your site efficiently.
  • Backlinks & domain authority – Quality backlinks boost your site’s credibility.
  • User experience (UX) & engagement – Low bounce rates and high interaction signal a valuable site.

How do you optimise product pages for SEO?

Optimising product pages is crucial for driving organic traffic and increasing conversions. Our approach includes:
  • Keyword-optimised product titles and descriptions that align with customer search intent.
  • Unique, engaging content that highlights product benefits and features.
  • Optimised images with proper alt tags to improve accessibility and search rankings.
  • Clear URL structures to enhance user experience and search engine indexing.
  • Rich snippets & structured data for better visibility in search results.
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We'd love to hear from you about your next project

0413 107 893
[email protected]