PPC, which stands for 'Pay Per Click,' is a powerful online advertising model that allows businesses to drive targeted traffic to their websites and pay only when a user clicks on their ad. It's an essential component of digital marketing and an effective way to boost visibility, generate leads, and increase sales. The basic rules are simple: bid on relevant keywords, create compelling ads, and optimise your campaigns for better performance.
Unlike other local agencies, we do not outsource any Pay Per Click work outside of Perth. We believe that managing a PPC account requires in-depth knowledge of the local market, competitors, and all the specific details related to the business.
In PPC, we will bid on the keywords you select that are relevant to your business. When a user enters a search query matching those keywords, your ad will be displayed at the top or bottom of the search engine results page. The exact position of your ad depends on several factors, including the number of competitors, their bids, and your ad rank in Google Ads, among others.
Beyond search engines, PPC campaigns can also be run on social media platforms and other websites to reach a broader audience. Currently, we recommend Google Ads and Microsoft Ads as the default platforms to start with; however, we can also manage paid campaigns on Meta for Business, TikTok, and LinkedIn
Google Ads, formerly known as Google AdWords, was launched in October 2000 and quickly became one of the most widely used and effective digital advertising platforms. Google Ads allows businesses and advertisers to display their ads on Google's search engine results pages, as well as on various partner websites and applications across the Google Display Network (GDN). Over the years, Google Ads has introduced various types of campaigns to cater to different advertising goals.
Pitch Black specialise in managing different types of Google Ads campaigns Pitch Black specialise in managing different types of Google Ads campaigns: Search Campaigns, which display text ads on Google's search results pages; Display Campaigns, which show visually oriented ads across the GDN; Video Campaigns, designed for promoting videos on YouTube and partner sites; and Shopping Campaigns, which focus on showcasing products from online stores. There are also other types of campaigns; however, we focus only on setting up and managing the ones mentioned above.
Microsoft Ads, formerly known as Bing Ads, was launched as Microsoft adCenter in 2006 and later rebranded as Bing Ads in 2012 before adopting the name Microsoft Ads in 2019. The platform serves as an alternative to Google Ads and allows advertisers to display their ads on the Bing search engine, as well as on partner sites like Yahoo and AOL.
Microsoft Ads is not a very popular advertising platform in Australia due to its very limited reach—Bing-related search engines held only a 6% market share in Australia in 2022. Regardless of these statistics, we believe that in certain niches, Microsoft Ads can deliver a decent ROI.
If we look at conversion rates across different platforms, the average results across all industries are as follows: Google Ads Search campaigns 4%, Google Shopping 2%, Google Display Ads 2%, and Microsoft Ads 3%. For social media campaigns, most sources estimate a 9% conversion rate on Meta for Business, 6% on LinkedIn, and around 2% on TikTok ads.
Please note that these conversion rates are average figures across various industries and may vary depending on the specific industry and campaign setup. Individual results may differ based on a range of factors including targeting, ad quality, and ppc campaign management.
Effective management can elevate these figures significantly. For example, our best result for a Google Search campaign is a 24% conversion rate, and 7% for Google Shopping.
We have a proven track record of delivering outstanding results for our clients. Using conversion rates as a benchmark, our best results so far surpass the average conversion rate on Google Search by six times and on Google Shopping by three times.
Read More About Google AdsSure, you can. However, it takes time to learn everything about the different types of campaigns, how to set them up, and for setting up conversion tracking, you might need a web developer. With us, everything is covered, and you can rely on our years of experience in managing pay-per-click campaigns.
For managing smaller accounts (1 or 2 search campaigns), Perth prices typically start from $400-$500 per month and can go up to $1500-$2000. Some local agencies base their charges not only on the complexity of the account but also on your monthly budget. Managing e-commerce campaigns is usually a bit more expensive, with prices starting from $600-$700 per month.
Choosing a local company offers several advantages: deep understanding of the local market, convenient face-to-face meetings, and of course - support for the local economy. While there are excellent global options, working with a local firm can provide unique benefits tailored to your Perth-based business.
Yes, we offer consultations and audits, and we can also help with preparing keyword research for your campaign. Additionally, we can assist with search term analysis, conversion tracking setup or troubleshooting, and generating and maintaining feeds for your shopping campaigns.
0413 107 893