Unlike other local agencies we do not out-source any ppc work outside of Perth. We belive that taking care of any ppc account requires a indepth knowledge about local market,competitiors and all the specifics of related to the business.
PPC stands for "Pay Per Click", is a powerful online advertising model that allows businesses to drive targeted traffic to their websites and pay only when a user clicks on their ad. It's an essential component of digital marketing and an effective way to boost visibility, generate leads, and increase sales. The basic rules are simple:
In PPC, we will bid on the keywords selected by you and relevant to your business, When a user enters a search query matching those keywords, the ad is displayed at the top or bottom of the search engine results page. Where exactly your ad will be shown depends on number of factors - number of competitors, their bids and your ad rank (Google Ads) to name a few.
Beyond search engines, PPC campaigns can also be run on social media platforms and other websites to reach a broader audience. Currently we recommend Google Ads and Microsoft Ads as the default platforms to start with, however we can also manage Meta For Business, TitTok and LinkedIn paid campaigns.
Google Ads, formerly known as Google AdWords was launched in October 2000, and quickly became the most widely used and effective digital advertising platforms. Googlle Ads allows businesses and advertisers to display their ads on Google's search engine results pages, as well as on various partner websites and applications across the GDN (Google Display Network). Over the years, Google Ads has introduced various types of campaigns to cater to different advertising goals.
Pitch Black specialise in managing different types of Google Ads campaigns: Search Campaigns, which display text ads on Google's search results pages; Display Campaigns, which show visually oriented ads across GDN, Video Campaigns, designed for promoting videos on YouTube and partner sites and Shopping Campaigns, which focus on showcasing products from online stores. There are also other types of campaign, however we focus only on setting up an managing ones mentioned above.
Microsoft Ads, formerly known as Bing Ads was launched as Microsoft adCenter in 2006 and later rebranded as Bing Ads in 2012 before adopting the name Microsoft Ads in 2019. The platform serves as an alternative to Google Ads and allows advertisers to display their ads on the Bing search engine, as well as on partner sites like Yahoo and AOL.
Microsoft Ads is not a very popular advertising platform in Australia because it's very limited reach - in 2022 a total market share of Bing related search engines reached only 6% on Australian market. Regardles of this stats, we think that in some niches Microsoft Ads can bring decent ROI.
All of our PPC managers have proper certifications (Google Ads, Analytics & Microsoft Ads) and years of experience in managing campaigns on different markets. Regardless if you aim for a Australia wide or local campaign, we have this covered.
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