At Pitch Black all our Google Ads managers have necessary Google Certifications. Currently we are certified in: Google Search Ads, Display Ads, Shopping Ads and Google Analytics.
Certifications are definitely important as Google Ads is constantly evolving and changing on a daily basis. It's not that easy to follow all the new features and changes and certifications, which have to be passed once a year can be some kind of guarantee that we are on the top of all the changes Google make.
Moreover we are Perth based which gives use some competitive edge for local campaigns - we know your competitors and we know the specifics of Perth's market. .
Depending on the specifics of your business and your marketing goal you can choose between multiple types of campaigns - search, display, shopping or Youtube to name a few. Each type is different, and might serve different purpose, also the setup differs a lot.
Search campaigns are focus on serving text ads, so clear and engaging copy is the key. Shopping campaigns serve product related image ads - they need a feed with products and separate Google Merchant Center account to run.
We set up all necessary conversion actions: website enquiries, calls, product purchases etc. and we use it to measure how successful the campaign is, what is your ROI we use ale the data to further optimise your campaign. We try to establish who your perfect customers are and exclude all the audiences which do not bring you any sales or enquiries. We also set up easy to understand and visually oriented reporting for you to understand better how your Google Ads campaigns are performing.
So you have read all about strategy, what's involved and you would like to see where we can get you? Have a look at this project and the results we managed to get for this client.
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